AU BRIEF 08 · REVIEWED 24 SEP 2026

Why affiliate incentives matter

Activity-linked commission can reward more consumer gambling and weaken the independence of a ranking.

Activity-linked commission can reward more consumer gambling and weaken the independence of a ranking.

Direct answer

ACMA has examined affiliate promotion of illegal online gambling, and 2026 reforms include a ban on commissions based on customer activity.

Decision signal

Ask exactly how a publisher is paid before trusting its order or CTA.

What this does not prove

A provider name, overseas licence or unblocked domain does not establish Australian authority for an online casino. An entry on the licensed wagering register applies to that regulated wagering service and cannot be stretched to a prohibited product.

Recheck the source

Regulation and enforcement change. This briefing is dated so readers can see when it was reviewed. Use current official material for a live decision and qualified advice where personal legal consequences matter.

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